Saturday 4th September 2010
A380 ARRIVES IN STYLE AT MANCHESTER AIRPORT
LONDON – Leading airport media specialist, EYE, is pleased to announce that the first A380 Emirates flight touched down at Manchester Airport this week. more >
Friday 3rd September 2010
EYE expands location-based mobile marketing
NEW YORK – (Marketwire - 09/02/10) Leading Out-of-Home mall media specialist, EYE, and Ace Marketing & Promotions, Inc(OTCBB: AMKT) announced today they are expanding their Location-Based Mobile Marketing Mall Network. Phase Two of the rollout will add ten new malls to the existing network launched earlier this summer, bringing the total to 20 malls across the U.S. The new locations include the Los Angeles, Dallas/Ft. Worth, San Francisco and Portland DMAs. more >
Wednesday 1st September 2010
RISE OF CHANGI AIRPORT BOOSTS EYE AIRPORT ADS
SINGAPORE – Leading airport media specialist, EYE, today reports that air passengers continue to flock to Singapore Changi Airport, which experienced the highest number of travellers last month since the start of this year.
The increase in travellers provides Singapore Changi Airport advertisers with a continued boost to their campaign profiles. more >
Monday 30th August 2010
EYES ON FRESH IDEAS AT THE EFFIES
SYDNEY – EYE, was proud to sponsor the New Product and Service category at The Australian Effie Awards 2010, held on August 26 in the Parkside Ballroom at the Sydney Convention Centre. more >
Saturday 28th August 2010
EYE RESTRUCTURES FOR GROWTH
LONDON – Leading airport media specialist, EYE, announces today two senior appointments within the company’s London office: Inigo Melis will move to a new role as Head of Sales Strategy and Lee Cutter joins the company as Head of Sales, London. more >
Thursday 26th August 2010
TAN TAKES ACCOUNT DIRECTOR ROLE AT EYE
SINGAPORE – Leading airport media specialist, EYE is proud to announce the promotion of its Account Manager Chelsea Tan to Account Director. more >
Monday 23rd August 2010
EYE AND SAMSUNG SUPPORTS SYOG 2010 AT CHANGI
Singapore – Airport media expert, EYE, is pleased to confirm Samsung’s presence at Singapore Changi Airport. Samsung is a worldwide partner of the Olympic Games and the inaugural Singapore 2010 Youth Olympics Games (YOG) which run from August 14 to 26. more >
Friday 20th August 2010
EYE HAVE A HEART - STARLIGHT CHILDREN'S FOUNDATION
SYDNEY – EYE is pleased to support Connectember, the Starlight Children’s Foundation initiative, which aims to raise funds for Livewire – the not-for-profit organisation more >
Thursday 19th August 2010
EYE REVEALS TRAVELLER'S ALCOHOL BUYING BEHAVIOURS
SINGAPORE – Airport media expert, EYE, shares for the first time today key online findings and mindsets of EYE Flyers in relation to their alcohol buying behaviours. EYE’s results provide an in-depth outlook on how advertisers can most effectively target travellers to get the most out of their advertising dollars. more >
Tuesday 17th August 2010
AUCKLAND AIRPORT IN DEMAND WITH ADVERTISERS
AUCKLAND – Leading Out-of-Home media operator, EYE, announces today that they have seen unprecedented demand by advertisers in the highly sought after environment of Auckland Airport in the period leading up to the Rugby World Cup (RWC) 2011. more >
Monday 16th August 2010
EYE GETS INSIDE CONSUMERS’ HEADS
GLOBAL – Out-of-Home media operator, EYE, today announces that they have employed the latest available global research technology, Neuro Imaging, to conduct a multi-format, multi-country study across their advertising network. It will be the first time Neuro Imaging has been conducted in relation to Out-of-Home media in a retail or airport environment globally. more >
Thursday 12th August 2010
EYE enhances Santa Monica Place grand reopening
NEW YORK – Mall media specialist, EYE, is thrilled to be part of the reopening of Santa Monica Place. The new Eyelite advertising display units in this iconic mall feature LED lighting, which uses 40% less power and generates less heat, resulting in reduced environmental impact and brighter visibility. more >
Thursday 12th August 2010
JUDGING UNDERWAY AT FRESH AWARDS
LONDON – Leading airport media specialist, EYE, has been busy taking part in the judging for this year’s Fresh Awards to be held on the 30th September at the Deansgate Hilton Hotel in Manchester. more >
Wednesday 11th August 2010
ESTE LAUDER EYES TRAVELLERS AT CHANGI AIRPORT
SINGAPORE – Leading airport media company, EYE, has signed on Estée Lauder as a new client – a partnership that will
provide the global beauty company with prime branding visibility among international travellers. more >
Tuesday 10th August 2010
DERBY UNIVERSITY AT EAST MIDLANDS AIRPORT
LONDON – Leading airport media specialist, EYE, announces that the University of Derby has expanded its presence at East Midlands Airport. more >
Thursday 5th August 2010
EYES ON ESOMAR
SYDNEY – Out-of-Home media specialist, EYE, today announces that their world first Eye Tracking study – which measures consumer engagement with media – has been selected to feature at the ESOMAR WM3 conference to be held in Berlin from October 19 to 21, 2010. more >
Thursday 5th August 2010
EYE FLYERS AND TECHNOLOGY
LONDON – Airport media specialist, EYE, today announces the results from their survey into EYE Flyers and their relationship with technology. EYE’s findings deliver an insight into Flyer attitudes, purchase behaviors, media consumption and their thoughts on the future of technology. more >
Wednesday 4th August 2010
EYE SEES LUXURIOUS DEMAND AHEAD
SINGAPORE – Airport media expert, EYE, has indentified that due to a steady increase in sales over past months, luxury goods will be in demand for the second half of 2010, presenting an opportunity for high-end brand airport advertisers to benefit from higher sales.
From fine wines to haute couture, demand for luxury brands has bounced back strongly this year. For instance, Louis Vuitton reported a 53 per cent jump in net profit to S$1.9bn in the six months to the end of June with this figure being higher than analysts' expectations. more >
Tuesday 3rd August 2010
EYE SPONSORS AIRLINE RETAIL CONFERENCE
LONDON – Leading airport media specialist, EYE, was an associate sponsor at this year’s Airline Retail Conference which took place on July 20–21 at the Sofitel London Heathrow. EYE’s involvement included distribution of marketing collateral at the two day conference and exhibition – now in its fourth year – which was attended by professionals from the airport, airline and travel retail sectors. more >
Wednesday 28th July 2010
EYE AND CHANGI WELCOME MORE TRAVELLERS
SINGAPORE – Airport media specialist, EYE, today announces that the number of travellers arriving in Singapore has registered 3.62 million passengers during June to hit pre-recession highs. more >
Thursday 22nd July 2010
CONSUMERS GET THEIR HANDS ON JOHN WEST WITH EYE
SYDNEY – Leading retail media supplier, Eye Shop, announces today the delivery of another specially designed Eyelite for tinned-fish specialist, John West’s new product ‘Tuna and Beans’. more >
Wednesday 21st July 2010
EYE TEAMS UP WITH CHINA UNIONPAY
SINGAPORE – Airport media specialist, EYE, today announces that it has worked hand-in-hand with bank-card association, China UnionPay, to unveil its inaugural airport advertising campaign, “UnionPay with you” at Singapore
Changi Airport. more >
Monday 19th July 2010
OUTDOOR EXPERT KEITH THOMPSON JOINS EYE
NEW YORK – Mall media specialist, EYE, announces today the appointment of Keith Thompson as National Sales Manager for
the west coast arm of the business. more >
Tuesday 13th July 2010
EASYJET ANNOUNCES FLIGHTS AT BELFAST INTERNATIONAL
LONDON – Leading airport media specialist, EYE, has learnt that easyJet is to introduce flights from Belfast International Airport, to Malta from February 2011. more >
Thursday 8th July 2010
EYE ADVERTISERS SEE INCREASING VALUE IN EYE SHOP
SYDNEY – Eye Shop has seen a steady increase in the demand for advertisers taking advantage of specially designed and built Eyelite executions in Shopping centres nationally. more >
Wednesday 7th July 2010
DONNA RANDALL - NATIONAL SALES MANAGER, EYE STUDY
SYDNEY – Leading Out-of-Home media operator EYE announces the appointment of Donna Randall as National Sales Manager – Eye Study, Australia. more >
Tuesday 6th July 2010
EYE REVEALS BEAUTY PRODUCT BUYING TRENDS
SINGAPORE – Airport media specialist, EYE, reveals the top trends and mindsets of EYE Flyers in airport beauty shopping – giving an in-depth look at how advertisers can make the most out of consumer
spending habits. more >
Tuesday 6th July 2010
EYE SHARE PERFUME AND COSMETIC STUDY
SINGAPORE – Airport media specialist EYE reveals the top trends and mindsets of Eye Flyers in airport
beauty shopping – giving an in-depth look at how advertisers can make the most out of consumer
spending habits. more >
Monday 5th July 2010
NEW DESTINATIONS UNVEILED AT BOURNEMOUTH AIRPORT
LONDON – Leading airport media specialist, EYE, has learnt that Thomas Cook will now be scheduling flights from Bournemouth Airport. more >
Thursday 1st July 2010
EYE SUPPORTS TATTERSALLS & GOLDEN CASKET OZ LOTTO
SYDNEY – Eye Shop has worked closely with Mediacom to deliver flexible, time sensitive digital campaigns promoting OZ Lotto for Tattersalls in Victoria and Golden Casket Lottery in Queensland. more >
Wednesday 30th June 2010
MANCHESTER CITY FOOTBALL CLUB GETS A LIFT!
LONDON – Leading airport media specialist, EYE, joined forces with Manchester City Football Club and PHD North to unveil a unique lift experience at Manchester Airport. more >
Tuesday 29th June 2010
EYE INCREASES DOMINATION SHOPPING CENTRE MEDIA
SYDNEY – Leading Out-of-Home media supplier, EYE, has increased its domination and depth of media offerings by expanding its rights in Australia’s largest shopping centres. more >
Tuesday 29th June 2010
EYE SIGNS PUNJ LLOYD TWO YEARS IN A ROW
SINGAPORE – Leading Out-of-Home media supplier, EYE, today announces that after last’s year successful advertising campaign, global engineering conglomerate Punj Lloyd has renewed its contract with EYE for the second year in a row. more >
Monday 28th June 2010
EYE - A MAJOR UNIVERSITY ADVERTISING PARTNER
SYDNEY – Leading Out-of-Home media specialist, EYE, today announces its continued advertising partnership with Melbourne University, one of Australia’s leading universities and member of The Group of Eight (Go8) coalition*. more >
Monday 28th June 2010
EYE EXPANDS SALES TEAM IN LONDON
LONDON – Leading airport media specialist, EYE, has expanded their team in London by appointing two new members of staff. more >
Friday 25th June 2010
GATWICK LAUNCHES NEW BRAND IDENTITY
LONDON – Leading airport media specialist, EYE, congratulates London Gatwick Airport on the launch of
its new brand identity. more >
Thursday 24th June 2010
EYE SPONSORS THE FRESH AWARDS
LONDON – Leading airport media specialist, EYE, is proud to be the headline sponsor again at this year’s Fresh Awards in September. more >
Tuesday 22nd June 2010
SINGAPORE - BIRDS EYE VIEW OF FIFA WORLD CUP...
Birds eye view of FIFA World Cup courtesy of Emirates at Singapore Changi Airport.
SINGAPORE – Airport media expert, EYE, is proud to confirm its client, Emirates, is broadcasting live coverage of
the 2010 FIFA World Cup to travellers at Singapore Changi Airport and other airports worldwide. more >
Tuesday 22nd June 2010
EYE Launches Mobile Proximity Marketing Network
NEW YORK - Leading Out-of-Home mall media specialist, EYE, has partnered with Ace Marketing & Promotions to launch a
Mobile Proximity Marketing Network across EYE’s digital Eyelite units. With Ace’s technology, advertisers can reach on-the-go
shoppers via their mobile devices. This Mobile Proximity technology delivers rich media content via Wi-Fi or Bluetooth within EYE malls. more >
Monday 21st June 2010
EYE WELCOMES MIKE BAKER TO THE OAA
LONDON – Leading airport media specialist, EYE, welcomes Mike Baker to his new role at the Outdoor Advertising Association (OAA). more >
Thursday 17th June 2010
EYE CONDUCTS GROUND BREAKING STUDY AT U.S. MALLS
NEW YORK - Continuing EYE’s commitment to innovation and accountability in the Out-of-Home sector, EYE is about to conduct a groundbreaking study at EYE malls in New York City, Los Angeles, and Atlanta. The study uses un-tethered glasses to record the eye movements of real-time shoppers as they navigate and interact within the shopping mall environment. more >
Thursday 17th June 2010
EYE’S CARNIVAL CRUISE LINES CAMPAIGN
NEW YORK – Leading Out-of-Home media operator, EYE, has been granted the exclusive opportunity to launch a unique and
exciting mall domination campaign with Carnival Cruise Lines. The campaign was originally planned to run in Taubman’s
Northlake Mall until June 13th and has been extended until June 27th. Carnival, a new win for EYE, will serve as the sole
advertiser in the mall during this period. more >
Tuesday 15th June 2010
EYE PRODUCT TRIAL DISPENSERS PROVE SUCCESSFUL
SYDNEY – Leading Out-of-Home media supplier, EYE, has worked closely with Unilever to dispense trial products via specially designed Eyelites. Carried out in destination centres across NSW, VIC and QLD this month. more >
Tuesday 15th June 2010
GREEN SHOOTS EYED AT SINGAPORE CHANGI AIRPORT
SINGAPORE – Leading Out-of-Home media supplier, EYE, is proud to confirm that Singapore Changi Airport is the fastest growing airport in the world for the first quarter of 2010. This announcement is great news for EYE’s airport advertisers who have direct access to growing audience numbers. more >
Tuesday 8th June 2010
EYE UNVEILS FLYER PROFILES FOR ENHANCED TARGETING
SINGAPORE – Airport media specialist, EYE, today reveals findings from an in-depth study into Flyer profiles. Undertaken with the aim of providing advertisers with a deeper understanding of audiences, the results will provide enhanced targeting opportunities in the airport advertising environment.
The study identified five different audiences that frequent airports based on their career and travel patterns. more >
Monday 7th June 2010
EYE DRIVE DELIVERS TWINS TO MAXIMISE CAMPAIGNS
SYDNEY – EYE, today launches TWINS, a national sales initiative across the Eye Drive roadside business. more >
Wednesday 26th May 2010
EYE STUDY REVEALS HOW TO REACH STUDENTS
SYDNEY – Leading Out-of-Home media specialist, EYE, has today released key insights from a recent research study during
an event held at the Verge Gallery at the University of Sydney. more >
Monday 17th May 2010
EYE WELCOMES MARKETING HEAD TO SINGAPORE TEAM
SINGAPORE – Leading Out-of-Home media company, EYE, has appointed Junice Liew as Head of Marketing – Singapore.
Junice comes to EYE Singapore from her previous senior marketing role at EYE’s head quarters based in Australia, where she held the position of Marketing Director – EYE Products focusing on the airport (Fly) and shopping malls (Shop) portfolio. more >
Wednesday 12th May 2010
EYE BEAUTY SHOPPERS SEEK NEW OPTIONS AND VALUE
NEW YORK - Mall media operator EYE today releases the results from its EYE Beauty Shopper study. Results cover cosmetics, hair care and skin care usage and purchasing habits and revealed some interesting insights. For example, while conventional
wisdom holds that women are loyal to their favorite beauty brands, EYE’s survey found that 66% of women are wiling to try
different solutions. more >
Monday 10th May 2010
EYE WINS LONDON GATWICK AND LONDON STANSTED
LONDON – Leading international airport media specialist, EYE, has been awarded the advertising rights to both London Gatwick and London Stansted Airports in recent announcements made public by Gatwick Airport Limited and BAA. more >
Thursday 6th May 2010
VIRGIN BLUE TAKES MOST VALUABLE SITE IN BRISBANE
BRISBANE – EYE today reveal Virgin Blue as the first client on the new key landmark site at the Brisbane Airport. more >
Monday 3rd May 2010
EYE RAISES THE BAR FOR THE OUT OF HOME INDUSTRY
SYDNEY – Leading Out-of-Home media operator EYE, continues to expand their offering and invest in high profile quality asset developments in the major markets of Sydney, Melbourne and Brisbane. more >
Friday 30th April 2010
PERTH AIRPORT WINS AT THE WA REGATTA 2010
PERTH - Leading Out-of-Home media company EYE, held the 8th annual WA Regatta this month. Perth Airport returned as co-sponsor for a second year and took home the trophy for 2010. more >
Tuesday 27th April 2010
EYE - NEW LANDMARK LOCATIONS FOR LANDSCAPE DIGITAL
SYDNEY - EYE, today introduces Large Format digital displays into the Landscape Digital network, strengthening the position of Eye Shop as the leader in shopping centre media innovation in Australia. more >
Tuesday 27th April 2010
EYE ABSEIL DOWN MAGNUM GOLD BILLBOARD
SYDNEY - Streets Magnum Gold?! outdoor advertising activity launched with a bang today as stunt men abseiled down EYE's iconic Landmark Billboards. more >
Monday 26th April 2010
EYE WANT TO KNOW WHAT THE INDUSTRY IS THINKING
NEW YORK – For this year’s TAB | OAAA Out-of-Home Media Conference and Marketing Expo, leading Out-of-Home media provider, EYE, will be interviewing event attendees in a dedicated interview area on site at the event. Video clips of these interviews will then be shown during the conference during the breaks on Monday and Tuesday and posted on EYE’s website, ww.eyecorp.com after the event. more >
Saturday 24th April 2010
EYE HAVE A HEART FOR UNITAID
LONDON – Leading airport media specialist, EYE, is pleased to support UNITAID in their mission to help provide people in low-income countries with access to treatments for HIV/AIDS, malaria and tuberculosis. more >
Friday 23rd April 2010
EYE SHOWCASE NEW BILLBOARDS AT BRISBANE AIRPORT
BRISBANE – EYE, today announced the completion seven high profile roadside Billboardsdesigned to target domestic and international passengers more >
Wednesday 21st April 2010
EYE SHOP EXTENDS THE STORE FRONT FOR VODAFONE
SYDNEY – Leading retail media specialists, EYE develops a media first this week, extending the store front for client and long
term advertiser Vodafone Hutchison Australia. more >
Friday 16th April 2010
EYE SALES MANAGER ADELAIDE JUSTIN KELLY APPOINTED
ADELAIDE – Leading media company EYE is proud to announce the promotion of its Account Manager Justin Kelly, to Sales
Manager Adelaide. more >
Tuesday 13th April 2010
FEDERAL GOVT TARGETS STUDENTS FOR HEALTH AWARENESS
SYDNEY – EYE, are working closely with the Federal Government on three national campaigns across the Eye Study portfolio. more >
Monday 12th April 2010
WILL YOU MARRY ME? EYE DO!
SYDNEY – In an innovative public display of affection, a man has used EYE’s airport digital signage at the Sydney T2 Domestic Express Terminal to propose to his girlfriend. more >
Monday 12th April 2010
UK EYE FLYERS ARE LOOKING FORWARD TO SUMMER!
LONDON – Leading airport media specialist, EYE, has been investigating the attitudes of Eye Flyers towards this year’s summer holidays and found that they are very much committed to their summer break. Almost 67% of adults asked said that they would be spending more or the same on this year’s break as they did last year. more >
Thursday 8th April 2010
EYE STUDY TO REACH THE ELUSIVE TERTIARY STUDENT
SYDNEY – Leading Out-of-Home media operator EYE has discovered that many campuses are opening their facilities longer to cater for the increase in student traffic during the upcoming exam periods across universities in Australia and New Zealand. more >
Thursday 8th April 2010
STELLAR PERFORMANCE @ WORLD'S MOST AWARDED AIRPORT
SINGAPORE – Leading airport media specialist, EYE proudly congratulates Singapore Changi Airport for its impeccable achievements with its recent wins of three “Best Airport” titles and record highs in passenger growth. more >
Thursday 8th April 2010
EYE WELCOMES INFOR TO MANCHESTER AIRPORT
LONDON – Leading airport media specialist, EYE, is delighted to welcome Infor, a leading enterprise resource planning (ERP) company, as a new advertiser to Manchester Airport. more >
Tuesday 6th April 2010
BOURNEMOUTH AIRPORT UNVEILS NEW TERMINAL
LONDON – Leading airport media specialist, EYE, is excited to announce the much anticipated unveiling of the brand new departures terminal at Bournemouth Airport. more >
Friday 26th March 2010
EYE SUPPORTS SOCCER AID
LONDON – Leading airport media specialist, EYE, is proud to help UNICEF UK to improve the lives of children around the world by supporting Soccer Aid. more >
Wednesday 24th March 2010
EYE WELCOMES NICK WARREN TO ITS TEAM
AUCKLAND – Leading Out-of-Home media operator EYE, announces the appointment of Nick Warren to the role of Account Manager, New Zealand. more >
Monday 22nd March 2010
EYE SPONSORS LMFF BUSINESS SEMINAR
Melbourne – Leading Out-of-Home media operator, EYE proudly sponsored the L’Oreal Melbourne Fashion Festival (LMFF) Business Seminar for 2010 “Fashion Futures: Welcome to the New World” held at the Sofitel, Melbourne on Collins. on Friday March 19. more >
Wednesday 17th March 2010
THE SMILE COMPANY BRINGS A WHITER SMILE TO FLYERS
LONDON – Leading airport media specialist, EYE, is proud to announce the arrival of The Smile Company at Manchester Airport. more >
Tuesday 16th March 2010
EYE HAVE A WINNER
SYDNEY – Leading Out-of-Home media company EYE, congratulates Shivani Maharaj, Investment Manager at Mediacom,
on becoming the winner of the major trade promotion: EYE gives you the power to MOVE millions. more >
Friday 5th March 2010
MANCHESTER AIRPORT SCOOPS MORE AWARDS
LONDON – Leading airport media specialist, EYE, is delighted to announce that Manchester Airport has been awarded the prestigious title of “Regional Airport of the Year” at Travel Weekly magazine’s 2010 Global Travel Awards ceremony, which was held at the Grosvenor House hotel in London. more >
Thursday 4th March 2010
KLM DEMONSTRATES A TOUCH OF MAGIC AT MANCHESTER
LONDON – Leading airport media specialist, EYE, is delighted to announce that KLM caused quite a stir recently at Manchester Airport with an intriguing promotion staged by Dutch illusionist, Ramana. more >
Wednesday 3rd March 2010
Huggies target mums with Eye Shop
SYDNEY – Leading Out-of-Home media company EYE, worked with Mindshare Sydney on the latest Kimberley-Clark Australia campaign for Huggies® launching nationally across selected shopping centres in Australia this week. more >
Tuesday 2nd March 2010
MOVE LAUNCHES WITH AIRPORT DATA
LONDON – Leading airport media specialist, EYE, is proud to announce that MOVE, the first Out-of-Home audience measurement system, worldwide to incorporate airport media, was launched on February 23, in Australia. more >
Monday 1st March 2010
EYE GIVES YOU THE POWER TO MOVE MILLIONS
SYDNEY – Leading Out-of-Home media company EYE, this week, promotes the last chance for the advertising industry to enter their major trade promotion: EYE gives you the power to MOVE millions. more >
Monday 1st March 2010
NORTHERN BANK AT BELFAST INTERNATIONAL AIRPORT
LONDON – Leading airport media specialist, EYE, is delighted to announce that Northern Bank is the first advertiser to appear in Belfast International Airport’s new ‘Core’ building. more >
Wednesday 24th February 2010
EYE'S CHARGING AHEAD AND MAKING QUITE A STATEMENT
SYDNEY – EYE today delivered a strong statement on their landmark Glebe Island Silos site to support the launch of MOVE – Australia’s new audience measurement system. more >
Monday 22nd February 2010
SINGAPORE’S 1ST INTEGRATED RESORT EYES TRAVELLERS
Singapore – Resorts World Sentosa, Singapore’s first integrated casino resort has launched its inaugural campaign with EYE’s media offerings at Singapore Changi Airport, Terminals 1 and 2. more >
Monday 15th February 2010
EYE SUPPORTS FOUR CHARITIES
NEW YORK – Leading Out-of-Home media provider, EYE, is using its network of Eyelite units in malls across America to support four charities kicking off on February 15. EYE has donated advertising space on behalf of over 50 clients, each of whom nominated one of the charities to support as part of this Out-of-Home industry charity initiative. more >
Monday 8th February 2010
NICK HOWIE JOINS THE POWER TEAM AT EYE
AUCKLAND – Leading Out-of-Home media operator EYE, today announces the appointment of Nick Howie to the role of Account Manager, New Zealand. more >
Monday 1st February 2010
EYE APPOINTS GM SALES STRATEGY AND PERFORMANCE ANZ
SYDNEY – Leading Out-of-Home media operator EYE, today announces the appointment of Hamish Michie as General Manager – Sales Strategy and Performance, EYE Australia and New Zealand (ANZ). more >
Monday 1st February 2010
EYE LAUNCHES A DIGITAL COUNTDOWN TO VALENTINES DAY
LONDON – Leading airport media specialist, EYE, is delighted to announce the launch of its digital countdown to Valentine’s Day which starts today and will run across its entire digital network for the two weeks prior to February 14, 2010. more >
Wednesday 20th January 2010
EYE GIVES YOU THE CHANCE TO WIN A TRIP TO NEW YORK
SYDNEY – EYE, today announce the launch of a major trade promotion: EYE gives you the power to MOVE millions. more >
Wednesday 20th January 2010
REMARKABLE PAX GROWTH AT CHANGI AIRPORT IN 2009
Singapore – EYE is proud that Singapore Changi Airport (SCA) registered a strong rebound in the last quarter of 2009, with a 9.7 per cent increase in passenger movements year-on-year in December, bringing the total passengers served in 2009 to 37.2 million. more >
Monday 18th January 2010
BMIBABY TAKES OFF AT BOURNEMOUTH AIRPORT
LONDON – Leading airport media specialist, EYE, is delighted to announce that bmibaby will be launching its first new route from Bournemouth Airport. more >
Monday 11th January 2010
PEPSI – ICONIC BRAND COMMANDS ICONIC BILLBOARDS
SYDNEY – EYE, joins with Eighty Ks and Pepsi to launch a 4-week “Refresh” campaign for Pepsi. more >
Tuesday 5th January 2010
EYE APPOINTS GROUP SALES MANAGER, EYE SHOP VIC
Out-of-Home (OOH) media operator, EYE, today announces the appointment of Mark Lambertini to the role of Group Sales Manager, Eye Shop Melbourne. more >
Monday 21st December 2009
EYE APPOINTS MARK MACHET,GENERAL MANAGER,EYE DRIVE
SYDNEY – Leading Out-of-Home media operator EYE, announces the appointment of powerful performer Mark Machet as General Manager – Eye Drive. more >
Friday 18th December 2009
AMERICAN EXPRESS TAPS ON EYE AT CHANGI AIRPORT
SINGAPORE – Leading Out-of-Home media operator, EYE is proud that global financial services company American Express (AMEX) has chosen to boost its Out-of-Home campaign at Singapore Changi Airport with EYE’s digital media offerings. more >
Friday 18th December 2009
EYE LEADS WITH INNOVATION AND LANDSCAPE DIGITAL
SYDNEY - Leading Out-of-Home mall media operator, EYE announces today the first project of a $3.5 million investment to
launch new high-impact Large Format Landscape Digital sites. more >
Friday 18th December 2009
MANCHESTER NAMED 'UK AIRPORT OF THE YEAR'
LONDON – Leading airport media specialist, EYE, is pleased to announce that Manchester Airport has been named “UK Airport of the Year” for the second year running at the national British Travel Awards ceremony held recently in London. more >
Thursday 17th December 2009
EYE SHOP WELCOMES LUXURY SHOPPERS TO RETAIL
SYDNEY – Leading Out-of-Home mall media operator, EYE, congratulates Colonial First State Global Asset Management and joins them in celebrating the opening of Stage 33 – Chadstone Shopping Centre, the largest shopping destination in the Southern hemisphere more >
Wednesday 16th December 2009
EYE MALL SHOPPERS FOCUS ON HOLIDAY VALUE
NEW YORK – EYE’s new Shopper Profile 2.0 results are in, showing that while many Shoppers said they would
shop less or about the same as they did last holiday season, 44 percent said they were willing to spend more
during the holidays when incented by a good sale or offer. In fact, 41 percent of Shoppers report spending more
than they intended in the mall environment. more >
Friday 4th December 2009
COCA COLA BRINGS ITS FESTIVE MAGIC TO BELFAST
LONDON – Leading airport media specialist, EYE, is pleased to announce that Coca-Cola is introducing the
start of the holiday season with a powerful new campaign at Belfast International Airport as part of an
integrated Out-of-Home, TV, radio, on-pack and POS campaign. more >
Tuesday 1st December 2009
ELLEN CARUCCI JOINS EYE AS VICE PRESIDENT OF SALES
NEW YORK – EYE USA welcomes Ellen Carucci as Vice President of Sales, based in the New York City office. In her new role, Ms. Carucci will oversee sales and strategy across all of EYE’s United
States offices. more >
Wednesday 25th November 2009
NEW STATE SALES MANAGER IN QUEENSLAND
Leading Out-of-Home (OOH) operator EYE, welcomes another Power player, Angela Neville to the Brisbane office in the position of Queensland State Sales Manager. more >
Wednesday 25th November 2009
EYE TRACKING NOW AVAILABLE ONLINE
GLOBAL – Leading Out-of-Home media operator, EYE, proudly launches today its new insights Eye Tracking online tool. more >
Tuesday 24th November 2009
EYE SHOP BAGS THE SCARPETTA FACTOR
SYDNEY – EYE, worked collaboratively with Razor Group and the creative arm US, to take advantage of the Power of Eye Shop and pushed the creative boundaries for the launch of The Scarpetta Factor. more >
Monday 23rd November 2009
EYE TRACKING NOW AVAILABLE ONLINE
GLOBAL – Leading Out-of-Home media operator, EYE, proudly launches today its new insights Eye Tracking online tool. more >
Thursday 19th November 2009
EYE DIGITAL ADVERTISING STANDS OUT AT MALLS
NEW YORK – Seventy-one percent of Mall Shoppers reported that EYE’s digital advertising units, known as Eyelites, stood out amongst other advertising at the mall. more >
Thursday 12th November 2009
FIERY INNOVATION FOR LARGE FORMAT, 2012
SYDNEY - EYE, in association with Sony Pictures Releasing are proud to unveil EYE’s first Large Format Lunalite executions promoting the film premiere of 2012. more >
Wednesday 11th November 2009
TRAVELLERS– IT'S NO LONGER JUST BUSINESS & LEISURE
SYDNEY – EYE, answers the call of advertisers, delivering a greater understanding of the travel market with the launch of six new target audiences. more >
Tuesday 10th November 2009
THE POWER OF EYE INNOVATION HAS LASTING EFFECTS
SYDNEY – EYE, continues to lead the retail media landscape with strategic advertising executions combining Eye Shop with Eye In-Store for custom built Eyelite extensions. more >
Tuesday 10th November 2009
EYE FLY UK SIGNS UP TO SIGNPOSTER.COM
LONDON – Leading airport media specialist, EYE, has signed up to online outdoor advertising access service,
Signposter.com, to make its airport advertising sites available through the Signposter.com website. more >
Friday 30th October 2009
THE POWER OF FLYERS SOARS AT CHANGI AIRPORT
SINGAPORE – Leading airport media specialist, EYE is thrilled with Singapore Changi Airport’s latest achievements which include another “Best Airport” title and fast growing number of Flyers at the airport. more >
Thursday 29th October 2009
THE SKY'S THE LIMIT AT MANCHESTER AIRPORT
LONDON - Leading airport media specialist, EYE, is pleased to announce that Turkish Airlines will be appearing on a Manchester Airport media first with their new campaign. The year-long ‘Feel Like a Star’ campaign featuring actor Kevin Costner highlights Turkish Airlines’ commitment to providing the highest levels of service quality and competitiveness. more >
Thursday 29th October 2009
EYE STUDY SUPPORTS TERTIARY ACCESS GROUP
SYDNEY – Leading higher education media provider, Eye Study was proud to support the recent Tertiary Access
Group (TAG) Conference held at the Gold Coast Convention and Exhibition Centre in Queensland. more >
Tuesday 27th October 2009
TRY MORE HONDA AT EAST MIDLANDS AIRPORT
LONDON – Leading airport media specialist, EYE, is excited to introduce Honda’s ‘carousel’ to its new setting in East Midlands Airport. This promotional display will be installed in the central check-in hall at the airport for a week, allowing passengers to see and engage with a range of Honda products including lawn and garden equipment, marine engines, generators and ATVs. more >
Tuesday 27th October 2009
MAKE BOURNEMOUTH YOUR NEXT STAYCATION
LONDON – Leading airport media specialist, EYE, is pleased to announce that Bournemouth has triumphed over 65 other popular getaways to be voted as the “UK’s best holiday destination” in a recent survey performed by Virgin Money Travel Insurance. more >
Monday 26th October 2009
EYE SEEING REASON FOR GREATER OPTIMISM
NEW YORK – Mall media specialist EYE USA is seeing significant increases in advertising spending across several categories in the second half of 2009. Pharmaceutical, Insurance and Fashion are just a few of the categories in which spending has increased greatly. more >
Wednesday 21st October 2009
THE POWER OF ROI
LONDON – Leading airport media operator EYE, has recently interviewed Chris Marjoram, Managing Director of ipm, who identified the recent opportunities for the Out-of-Home industry. more >
Monday 19th October 2009
EYE STUDY LAUNCHES THE POWER OF ORIENTATION 2010
AUSTRALIA – Leading Out-of-Home operator, EYE, today officially launches the Eye Study Orientation Roadshow for 2010.
Following on from the sell-out success of 2009’s inaugural Orientation Roadshow, Eye Study have further refined and developed the Orientation Roadshow for 2010. more >
Monday 19th October 2009
THE POWER OF FLYERS IS LOOKING STRONGER FOR 2010
SINGAPORE – Leading airport media operator EYE, has recently interviewed Mr. Robert Khoo, Chief Executive Officer of the National Travel Agents Association of Singapore (NATAS) who provided an outlook on Singapore’s travel in 2010. more >
Wednesday 14th October 2009
EYE'S LATEST APPOINTMENT
MELBOURNE – Leading Out-of-Home media operator EYE is proud to announce the appointment of its new power member Scott Hanneysee to Group Sales Manager, Eye Drive – VIC. more >
Monday 12th October 2009
THE POWER OF EYE STUDY UNIVERSITIES
SYDNEY – Leading higher education media specialist, EYE, is proud to announce today that six of its Eye Study universities have been ranked in the top 100 universities in the world by the QS World University Rankings 2009. more >
Monday 12th October 2009
POWER OF EYE TO BE SHOWN AT BUSINESS NORTH WEST
LONDON – Leading airport media specialist, EYE, is proud to announce that it will be exhibiting at the Business North West Exhibition on Wednesday 28th and Thursday 29th October, 2009. more >
Thursday 8th October 2009
THE POWER OF A GOOD CEO
SYDNEY – Leading Out-of-Home media operator, EYE was present at the Australia–Israel Chamber of Commerce Business Lunch which was held on Friday October 2 at the Four Seasons Hotel in Sydney. more >
Wednesday 7th October 2009
INTRODUCING THE POWER OF EYE
Leading Out-of-Home media operator, EYE, today globally launch their new business theme “The Power of EYE”. more >
Thursday 1st October 2009
EYE SEE INCREASE IN DOMESTIC AIRPORT AUDIENCE
SYDNEY – Australia and New Zealand’s largest airport media operator, EYE, today announces that passenger numbers are up at Sydney, Melbourne, Perth and Auckland airports as well as across Qantas terminals. more >
Tuesday 29th September 2009
EYE’S CAMPAIGNS STAND OUT IN WORLD'S BEST AIRPORT
SINGAPORE – EYE proudly congratulates Singapore Changi Airport for being conferred with another five awards, including four “Best Airport” titles, in September 2009. These awards reflect on Changi’s excellence in airport facilities and services. more >
Wednesday 23rd September 2009
EYE CELEBRATES FRESH IDEAS AT FRESH AWARDS 2009
LONDON – Leading airport media specialist, EYE, is proud to be the headline sponsor of this year’s Fresh Awards which showcase the most creative and innovative work in the creative, digital and media arenas from the North West of England. more >
Wednesday 23rd September 2009
EYE FLY MEDIA STANDS OUT IN THE EYES OF ...
AUSTRALIA - Eye Fly media stands out in the eyes of business travellers.
Leading airport media specialist, EYE, today announces key findings from a recent study on a telecommunications campaign which utilised Eye Fly media. more >
Tuesday 22nd September 2009
EYE CELEBRATES BEST CREATIVES IN ASIAN OUT-OF-HOME
SINGAPORE – After three days of seminars, workshops, judging and networking, the inaugural Spikes Asia Festival culminated last Friday in a prestigious awards night at the historic Victoria Concert Hall. EYE was the exclusive sponsor of the Out-of-Home category where 24 Gold, 33 Silver and 27 Bronze Spikes were awarded to top creative agencies in the region. more >
Tuesday 15th September 2009
EYE TURNS UP THE HEAT THIS SUMMER!
SYDNEY – Leading Out-of-Home media operator, EYE, today turns up the heat on summer advertising by launching their new “Stand Out in Summer” business theme across Australia and New Zealand. more >
Monday 14th September 2009
EYE WELCOMES FLIGHT EXPANSION AT CARDIFF
LONDON – Leading airport media operator, EYE, today reports that Flybe and Thomas Cook will increase flights from Cardiff Airport. more >
Wednesday 9th September 2009
EYE SUPPORTS EIGHTH GRADER’S START UP BUSINESS
NEW YORK – EYE is proud to support fourteen year-old Bergen County entrepreneur, Chris Rim’s first out of home advertising campaign promoting his new tutoring business. The campaign kicks off this Labor Day at Garden State Plaza. more >
Wednesday 9th September 2009
EYE'S REVOLUTIONARY AUDIENCE STUDIES AT SPIKES
SINGAPORE – EYE and its audience insights partner Access Testing will be showcasing innovative Out-of-Home audience studies using Eye Tracking technology during the Spikes Asia exhibition at the Suntec Convention Centre from 16-18 September 2009. more >
Monday 7th September 2009
EYE STAND OUT AS SPIKES OUT-OF-HOME AWARDS SPONSOR
SINGAPORE – Leading Out-of-Home media supplier EYE is proud to be the exclusive sponsor of the Out-of-Home category at the inaugural Spikes Asia 2009. Regarded as the region's equivalent of the Cannes Lions, Spikes is the largest forum for the who’s who of the marketing, creative and media industry in Asia. more >
Monday 31st August 2009
EYE GETS BEHIND INAGURAL EFFIE AWARDS
SYDNEY – Leading Out-of-Home media operator, EYE was a proud sponsor of the inaugural Australian Effie Awards dinner and presentation held last Thursday night in the Parkside Ballroom at the Sydney Convention Centre. more >
Wednesday 26th August 2009
NOKIA FEEDS LIVE INTO EYE SHOPPING MALLS
SYDNEY – Retail media specialists, EYE, stand out again, and lead the industry with cutting edge technology. more >
Tuesday 18th August 2009
NYC & COMPANY’S REAL DEAL CAMPAIGN LAUNCH WITH EYE
NEW YORK – Mall media operator EYE, is proud to be working with NYC & Company to promote their Real Deal programs, offering New York City discounts through their website. The campaign launches on digital Eyelites at Queens Center Mall today. more >
Wednesday 22nd July 2009
EYE TRACKING STUDY ON STUDENTS – RESULTS LAUNCHED
NEW ZEALAND – Leading Out-of-Home media provider, EYE, present the results of a standout Eye Tracking study which proves that Students absolutely do view advertising on tertiary campuses. more >
Monday 13th July 2009
NEW CLARK MEMORIAL HOSPITAL CAMPAIGN
NEW YORK – Mall media operator EYE, is proud to be working with Clark Memorial Hospital on their exciting new campaign that will track the progress of expectant mother, Tobi, through her pregnancy with new photos posted in Eyelites every month. This campaign launches today, July 13th, and will go “full term”, ending with the baby’s delivery. more >
Wednesday 8th July 2009
MANCHESTER AIRPORT LAUNCHES NEW LOOK TERMINAL 1
UNITED KINGDOM - Leading airport media specialist, EYE, is delighted to announce Manchester Airport’s successful launch of its recently refurbished Terminal 1. The airport has completed a £50 million overhaul of its Terminal 1 designed to “put the fun back into flying” and let the holiday experience start at the airport. more >
Thursday 2nd July 2009
OPTUS REACHES FURTHER THAN EVER BEFORE WITH EYE
AUSTRALIA - EYE, has created a standout cross-silo campaign for Optus by using Eye Drive, Eye Fly and Eye Shop to promote both branding and call-to-action executions nationally throughout June and July 2009. more >
Wednesday 1st July 2009
PROOF NOT ALL RETAIL PANELS ARE EQUAL
AUSTRALIA - In May 2009, a study surveying over 400 respondents, conducted by Survey Sampling International (SSI) exceeded expectations
with the validation that advertising inside shopping centres is far more memorable, relevant and influential than advertising in car
parks, proving that not all retail panels are equal more >
Friday 26th June 2009
EYE SUPPORTS MANCHESTER UNITED
UNITED KINGDOM - EYE, leading Out-of-Home (OOH) media operator, is delighted that Manchester United Football Club is using its 6-sheet network and its pioneering Digital Eyelites at Manchester Airport. The aim of Manchester United’s campaign is to promote their forthcoming Carling Cup semi-final against Derby County, with the winners securing a place in the final at Wembley on March 1, 2009. more >
Friday 26th June 2009
BRIGHTER SMILES WITH EYE
UNITED KINGDOM - EYE, leading Out-of-Home (OOH) media operator, is pleased to announce the launch of an exciting new experiential campaign by Brighter Smiles Europe Ltd (BSE). Appearing at the heart of the departure lounge at East Midlands Airport from January 25, Brighter Smiles will be offering a unique on-the-spot cosmetic teeth-whitening process. more >
Friday 26th June 2009
EYE LAUNCHES INNOVATIVE RESEARCH
UNITED KINGDOM - Taking the lead in driving airport media accountability, EYE has announced the completion of its third Eye Tracking study and the first of its kind for UK airports, having launched at Manchester Airport. The study which uses real-time passengers and measures real-time behaviour in a real environment successfully concluded its fieldwork last week. more >
Friday 26th June 2009
BECKY CLEGG JOINS EYE UK
LONDON – Out-of-Home media operator EYE is pleased to announce that Becky Clegg has joined the company in the role of Promotional and Experiential Sales Manager. As the range of opportunities for brands to engage with the travelling audience increases within airports, Becky will be responsible for the development of promotional and experiential campaigns. more >
Friday 26th June 2009
MTV TR3S AND EYE PARTNER
NEW YORK - Mall media operator EYE is proud to be working with MTV’s MTV Tr3s to launch their new music telenovela, Isa TKM, the #1 hit teen telenovela that has become a phenomenon across Latin America. more >
Thursday 11th June 2009
EYE SHOP - FILLING ITS UNITS WITH WATER
AUSTRALIA - FMCG retail media specialists, EYE, stand out again today with a mall media first - custom-made water-filled Eyelites for Birds Eye Fish campaign. more >
Thursday 11th June 2009
T-SYSTEMS STAND OUT WITH EYE AT CHANGI AIRPORT
SINGAPORE – Leading Out-of-Home media operator, EYE, today announces that German IT-services giant T-Systems will Stand Out utilising EYE’s offerings to launch its inaugural campaign at Singapore Changi Airport. more >
Wednesday 10th June 2009
EYE STAND OUT WITH ACI
LONDON - Leading Out-of-Home airport media specialist, EYE, today announces its Stand Out partnership with the Airports Council International (ACI) Europe Manchester General Assembly through a sponsorship program which runs from June 15 to 17,
2009. more >
Thursday 28th May 2009
EYE DRIVE STANDS OUT WITH STYLE
AUSTRALIA - Out-of-Home media operator, EYE, continues to stand out in targeted responses by today launching Drive Style – Lifestyle Packs nationally. more >
Thursday 28th May 2009
EYE STUDY HELPS THE SUMMER SEEM ENDLESS
AUSTRALIA - Tertiary media operator, Eye Study continues to stand out, working in close collaboration with Starcom to promote the new Dairy Farmers campaign for Moove Flavoured Milk, starting May 25, 2009 across tertiary campuses in NSW. more >
Tuesday 19th May 2009
EYE LAUNCHES ADULT SHOPPER PROFILE STUDY
NEW YORK - Mall media operator EYE today releases the results from its EYE Adult Shopper Profile study conducted by Arbitron Inc. The study was conducted to allow marketers and advertisers greater insight into today’s mall shopper including their consumer behavior, psychographics and engagement with EYE mall media with a particular focus on the impact of the new economy. more >
Tuesday 19th May 2009
TURKEY EYES CHANGI AIRPORT FOR TOURISM DRIVE
SINGAPORE - Turkey’s tourism board stands out with EYE’s airport media offerings, launching its inaugural campaign at Singapore Changi Airport targeting Singaporeans and international travellers departing from Terminal 1 (T1). more >
Monday 18th May 2009
EYE’S LAUNCH "ACCELERATE"
AUSTRALIA - EYE’s advertisers put their foot down with “Accelerate” - – a creative posting service for EYE’s digital assets in airports, shopping centres and universities enabling advertisers to submit creative changes for immediate upload. more >
Wednesday 6th May 2009
EYES SHOP TARGETS AUDIENCE SEGMENT
AUSTRALIA - Eye Shop, continues to stand out from the crowd by breaking down the fortnightly digital sales bookings to allow for weekday and weekend media buying options. more >
Monday 27th April 2009
EYE’S AIRPORT EXPERTISE ON SHOW AT GATE ONE2ONE
EYE today announces that Jeremy Corfield, Global Director – Eye Fly will be speaking at this year’s TFWA Asia Pacific and Gate One2One Conference to be held in Singapore on May 11, 2009. more >
Wednesday 15th April 2009
EYE’S BILLBOARDS TURN TO PLATINUM
AUSTRALIA - EYE announces the release the Eye Drive Platinum Collection, a selection of the most iconic landmark Billboards in Australia. more >
Wednesday 1st April 2009
EYE BILLBOARDS DELIVER SUPER REACH
AUSTRALIA - EYE introduce Eye Drive Super Reach – a package enabling clients to significantly increase their reach via rotating site selection at the two week point of a four-week campaign. more >
Tuesday 31st March 2009
EYE HISPANIC SHOPPERS EXERT BUYING POWER
Today mall media specialist, EYE releases further results from the ClassifEYE: Shopper Research by Scarborough which has taken a deeper look into the shopping habits of this important consumer segment, proving that Hispanic shoppers exert their considerable buying power at the mall. more >
Friday 27th March 2009
EYE GLOWS IN THE DARK FOR EARTH HOUR
Out-of-Home media operator, EYE, worked collaboratively with Leo Burnett and GSP Print to proudly support Earth Hour 2009. more >
Wednesday 25th March 2009
EYE LAUNCHES EYE TRACKING STUDY ON STUDENTS
Leading Out-of-Home media provider EYE has presented the results of an Eye Tracking study at Melbourne and Sydney
Universities, providing absolute proof that Students do view advertising on university campuses. more >
Tuesday 24th March 2009
EYE TRACKS SHOPPERS CHANGING BEHAVIOUR
Research commissioned by mall media provider Eye Shop shows that consumers are currently shopping more or the same on groceries than last year. more >
Thursday 12th March 2009
SCRUBY STRETCHES HIS WINGS
EYE, is pleased to announce the promotion of Michael Scruby to National Sales Manager for Eye Fly, Australia and New Zealand. more >
Wednesday 11th March 2009
PANDORA ADDS SPARKLE TO T2 DIGITAL BILLBOARDS
Airport media provider, EYE, showcases the latest branding campaign for PANDORA, taking full advantage of all digital
assets in Sydney Airport’s T2 Domestic Terminal. more >
Wednesday 4th March 2009
FLYERS ARE QUICK TO ACT ON ADVERTISING IN TERMINAL
Leading airport media provider, EYE, today released a new airport study showing consumers' readiness to act on advertising in airport terminals. more >
Thursday 26th February 2009
EYE LAUNCHES TEEN SHOPPER PROFILE STUDY
Mall media operator EYE today releases the results from its EYE Teen Shopper Profile study conducted by Arbitron, Inc. The study provides an in-depth look at the consumer behavior of teenagers as well as their relationship with mall advertising. more >
Wednesday 11th February 2009
EYE ASSISTS BOYS & GIRLS CLUB CAMPAIGN
EYE USA is pleased to announce their support of the Boys & Girls Clubs of America’s (BGCA) “BE GREAT” campaign. more >
Tuesday 10th February 2009
EYE BILLBOARDS – HELPING CASCADE GREEN
Out-of-Home (OOH) media operator, EYE, worked collaboratively with Cascade Green, the 100 per cent carbon offset beer to produce the innovative “back to nature” OOH concept. more >
Monday 9th February 2009
EYE SHOPPERS FEEL THE LOVE
As Valentine’s Day approaches, people still plan on spreading the love. Valentine’s Day spending is expected to reach $14.7 billion this year, a slight decrease from last year. As recent results from ClassifEYE: Shopper Research by Scarborough show, shoppers in EYE malls are more likely to purchase jewelry than the average American consumer. These shoppers are also more likely to tune into reality dating shows for their romantic (and dramatic) fix. more >
Monday 2nd February 2009
EYE’S AUDIENCE AT CHANGI AIRPORT CONTINUES TO FLY
Despite the economic downturn, EYE is pleased that there has been continued audience growth at Singapore Changi Airport and remains positive on the demand for air travel in the region. more >
Friday 30th January 2009
EYE MALL SHOPPERS GEAR UP FOR SUPER BOWL
As the Super Bowl nears, fans are gearing up for the game despite the tight economy. Shoppers will be spending $9.6 billion for the big game this year. As recent results from ClassifEYE: Research by Scarborough show, shoppers in EYE malls are more engaged by sports than the average consumer. more >
Wednesday 21st January 2009
EYE APPOINTS NEW ACCOUNT MANAGER – EYE FLY
Leading Out-of-Home (OOH) media operator, EYE, welcomes Vivienne Crias to the role of Account Manager – Eye Fly, NSW. more >
Wednesday 21st January 2009
EYE JOINS OAAA CAMPAIGN
EYE USA is proud to once again participate in an OAAA-sponsored public service campaign. As a follow-up to the “VS/US” campaign surrounding the presidential election, the OAAA is sponsoring a new campaign around the presidential inauguration. more >
Monday 19th January 2009
PERTH AIRPORT PARTNERS EYE IN 5TH ANNUAL REGATTA
Leading airport media provider, EYE welcomes new event co-sponsor, Perth Airport, for the 5th annual WA Regatta. more >
Tuesday 13th January 2009
EYE SALES TEAM PRIMED FOR SUCCESS
Out-of-Home media operator, EYE, has announced new appointments and positions to the New Zealand sales business. more >
Monday 12th January 2009
EYE - OUTSTANDING PERFORMANCE IN AIRPORT RETAIL
Leading airport media provider EYE was awarded “Most Outstanding Performance – Australian Domestic Terminals” for Eye Fly's contribution across Qantas terminals at the Qantas Shopping Awards on December 18, 2008. more >
Thursday 18th December 2008
EYE CELEBREIGHT!
Leading Out-of-Home (OOH) media specialist EYE today celebrates its 8th birthday. Established in December 2000, EYE is a wholly owned subsidiary of the Ten Network Holdings Limited. more >
Wednesday 17th December 2008
EYE SHOP ADDS ROCKINGHAM SHOPPING CENTRE
Leading mall media provider Eye Shop is pleased to welcome Rockingham Shopping Centre into its WA portfolio. more >
Tuesday 16th December 2008
EYE APPOINTS NEW GENERAL MANAGER, EYE FLY
Out-of-Home (OOH) media operator, EYE, has appointed Robbie Dery to the role of General Manager, Eye Fly, Australia and New Zealand. more >
Thursday 11th December 2008
EYE PROUDLY SPONSORS AGENCY OF THE YEAR AWARDS '08
Leading Out-of-Home media supplier EYE was a proud gold sponsor of MEDIA magazine’s Agency of the Year Awards 2008.
Attended by more than 400 industry heavyweights from the Asia-Pacific region, the awards’ fifteenth annual ceremony was held for the first time in Singapore at the St Regis on December 10. more >
Wednesday 10th December 2008
EYE INTERGRATE DIGITAL INTO EYE SHOP
Leading mall media provider EYE has created an industry first by incorporating Digital Eyelites into their standard Eye Shop
packages across Australia and New Zealand – calling an end to differentiating static from digital, from an effectiveness
standpoint. more >
Tuesday 9th December 2008
JACK DANIEL'S CHOOSE EYE BILLBOARDS
Out-of-Home (OOH) media operator EYE and Universal McCann have worked together to successfully launch the Jack Daniel’s
summer campaign, “Enjoy Responsibly”. more >
Tuesday 2nd December 2008
BOURNEMOUTH AIRPORT SHINES IN THE EYES OF READERS
LONDON – Leading airport media specialist, EYE, today reports that their concession partner Bournemouth Airport, has been voted "third best airport in the world". more >
Monday 24th November 2008
EYE EXPANDS DIGITAL NETWORK TO THE OAKS
EYE USA, the mall media specialists, are installing seven digital Eyelite units in The Oaks mall in Thousand Oaks, California. EYE’s investment in digital inventory at The Oaks comes amidst the mall’s $250 million redevelopment project. more >
Thursday 20th November 2008
OPEN SKIES POLICY BOOSTS AIR TRAVEL AT CHANGI
Out-of-Home media operator EYE is excited that the introduction of the ASEAN Open Skies Policy will benefit EYE's advertisers at Singapore Changi Airport. more >
Wednesday 12th November 2008
EYE SUPPORTS OAAA PSA
EYE USA is taking part in a new OAAA-sponsored public service campaign. The “VS/US” campaign intends to unite the country after a divisive presidential campaign. more >
Monday 10th November 2008
EYE STUDY ORIENTATION ROADSHOW ON TOUR
EYE's student youth portfolio Eye Study has this week launched its Orientation Roadshow to educate customers about the merits of advertising during Student Orientation early next year. more >
Monday 10th November 2008
EYE EXPANDS DIGITAL NETWORK TO QUEENS CENTER
EYE USA, the mall media specialists, are adding seven digital Eyelite units in the Queens Center regional mall, in Elmhurst, New York – 15 minutes from Manhattan. more >
Tuesday 4th November 2008
AMERICAN EXPRESS DOMINATES WITH EYE
EYE USA, mall media operator, has partnered with American Express, one of the world’s premier service brands, in a mall-domination campaign at Arrowhead Towne Center in Glendale, AZ. more >
Monday 3rd November 2008
RICK CASSIZZI JOINS EYE AS CFO, USA AND UK
EYE welcomes Rick Cassizzi as its new Chief Financial Officer, USA and UK, based in the Austin, Texas office. Effective November 3, 2008, Mr Cassizzi will be responsible for the management of the USA and UK finance function including financial reporting, budgeting, forecasting, treasury, tax, IT, business systems, insurance, risk management, financial analysis of new business opportunities and corporate governance. more >
Tuesday 28th October 2008
EYE EXTEND LARGE FORMAT COVERAGE IN PERTH
Out-of-Home media operator, EYE, today announced the recent acquisition of a premium Large Format Billboard, which has been added to the Eye Drive portfolio in Perth, Western Australia. more >
Friday 24th October 2008
EYE APPOINTS GROUP SALES MANAGER, EYE FLY NSW
Out-of-Home media operator, EYE, is pleased to announce the appointment of Lyndall Pamp to the role of Group Sales Manager, Eye Fly Sydne more >
Friday 24th October 2008
SQUEAKY CLEAN DELIVERS FOR EYE USA
EYE USA is pleased to announce Squeaky Clean as its sole vendor for all advertisement postings across all of its 250 partner malls. Previously EYE used both Squeaky Clean and American Merchandising Specialists to handle this responsibility. more >
Thursday 23rd October 2008
RICHARD WEE APPOINTED SENIOR MARKETING EXECUTIVE
SINGAPORE – Out-of-Home (OOH) media operator EYE today announces the promotion of Richard Wee to Senior Marketing Executive. Based in the Singapore office, Richard’s promotion became effective in September 2008. more >
Saturday 18th October 2008
JEFF GUNDERMAN APPOINTED SVP - EYE SHOP
EYE USA has appointed Jeff Gunderman as Senior Vice President – Eye Shop, based in the New York City office. In his new role, effective October 15, Jeff will oversee sales, business development and strategy for Eye Shop USA, spanning EYE’s mall properties across the country. more >
Friday 17th October 2008
CREDIT SUISSE GOES TO GREATER HEIGHTS WITH EYE
Singapore – Credit Suisse, one of the world’s leading specialist banking groups has once again become an inaugural advertiser, this time on EYE’s overhead Departure Lightboxes at Singapore Changi Airport's Terminal 3 (T3). more >
Thursday 16th October 2008
INCREASE IN FLY AUDIENCE
Leading Out-of-Home operator EYE’s airport media division Eye Fly has enjoyed substantial growth in its airport audience due to an eight per cent increase in Australian domestic air travel during 2008. more >
Thursday 16th October 2008
EYE WELCOMES NEW GSM, EYE SHOP
Leading Out-of-Home (OOH) operator EYE, welcomes Michael Scruby back to its Sydney office as Group Sales manager, Eye Shop Australia. more >
Tuesday 14th October 2008
CSC TO APPEAR ON EYE'S LANDSCAPE DIGITAL FORMAT
EYE, Out-of-Home (OOH) media operator, has partnered with CSC (Computer Sciences Corporation), one of the leading providers of business technology around the world, as part of a campaign planned by OOH media agency, ipm. more >
Saturday 11th October 2008
EYE DELIVERS RESULTS
EYE USA's investment in third-party research shows that mall advertising gets noticed. Results from EYE's Verifeye study demonstrate that EYE delivers a relevant campaign environment where advertisers reap the value of targeting messages at the right time, in the right place, to the right audience. more >
Monday 29th September 2008
EYE’S DIGITAL MEDIA SUPPORTS BA SALES COUNTDOWN
EYE, leading Out-of-Home (OOH) media operator, is delighted that British Airways has used one of its pioneering Landscape Digital sites as part of its long-term holding at Manchester Airport to count down to the conclusion of its Autumn Sale. The digital countdown captured departing passengers as they queued to go through passport control. more >
Monday 22nd September 2008
EYE LAUNCHES FINDINGS FOR OOH RESEARCH STUDY
Continuing its innovative and accountable promise in the Out-of-Home (OOH) sector, EYE has launched its results on a groundbreaking Eye Tracking study at Singapore Changi Airport. more >
Monday 22nd September 2008
EYE ROLLS OUT THE RED CARPET FOR ADVERTISING WEEK
NEW YORK – EYE USA will celebrate Advertising Week and the Outdoor Advertising Association of America’s (OAAA) STAR Showcase at an exclusive private event at the New York City hotspot, Highbar. EYE will host the event on the eve of the STAR Showcase and raise a glass to the stars of the Out-of-Home advertising world. more >
Friday 12th September 2008
EYE REACHES MORE TRAVELLERS AT CHANGI
EYE, Out-of-Home (OOH) media operator, is confident that passenger volume at Singapore Changi Airport will continue to grow strongly as reflected by recent findings from the Centre for Asia Pacific Aviation (CAPA) and MasterCard. more >
Thursday 11th September 2008
ANOTHER BIG HITTER JOINS EYE
EYE, leading Out-of-Home (OOH) media operator, has appointed Leonie Collins as Marketing Director, Regional Business Units. more >
Saturday 6th September 2008
MICHELLE SCHIANO APPOINTED VP OF MARKETING
EYE USA has named Michelle Schiano as its Vice President of Marketing, based in the New York City office. Having originally started with EYE in 2007 on a 14-month contract, Ms Schiano commences her permanent role in September 2008 and continues her responsibilities for all of EYE’s marketing operations in the United States. more >
Thursday 4th September 2008
EYE APPOINTS HEAD OF SALES, SINGAPORE
Out-of-Home (OOH) media operator EYE announces the promotion of Vanessa Yeo from Group Sales Manager to Head of Sales, Singapore effective September 1, 2008. more >
Tuesday 2nd September 2008
NINE NETWORK EYES THE POWER OF OUT-OF-HOME
Out-of-Home (OOH) media operator EYE has partnered with the Nine Network on a groundbreaking cross-format OOH research project. The Channel Nine multimedia campaign was designed to launch the 2008 program line-up across Eye Drive, Eye Fly
and Eye Shop. more >
Tuesday 26th August 2008
EYE APPOINTS GM, SALES ANZ
Leading Out-of-Home (OOH) media operator EYE, announces the appointment of Tony Kenna as General Manager – Sales, EYE Australia and New Zealand (ANZ). more >
Thursday 21st August 2008
PUNJ LLOYD EYES ALL TRAVELLERS USING T2 AT CHANGI
Global engineering construction giant Punj Lloyd has launched its inaugural campaign with EYE’s advertising offerings at Singapore Changi Airport. more >
Thursday 21st August 2008
EYE DELIVERS UP-TO-DATE MEDAL COUNT FOR AXA
During the Beijing Olympics, Out-of-Home (OOH) media operator EYE delivers the up-to-date medal tally for the top ten nations to domestic air travellers across Australia. more >
Friday 8th August 2008
Eyes on Bournemouth Airport’s new viewing area
LONDON – Leading airport media specialist, EYE, today announces that their valued business partner, Bournemouth Airport, has recently launched an airport viewing area. more >
Wednesday 6th August 2008
TIGERLIVE UTILISES EYE’S DIGITAL NETWORK AT CHANGI
EYE has strategically aligned with leading beer company, Asia Pacific Breweries (APB) for the first time to promote TigerLIVE at Singapore Changi Airport. TigerLIVE is Southeast Asia’s first multi-sensory brand entertainment centre spearheaded by APB’s flagship brew Tiger Beer. more >
Tuesday 5th August 2008
EYE DELIVERS A RED HOT SUMMER FOR OOH
Out-of-Home (OOH) media operator, EYE, has today launched its seventh summer campaign, “EYE Deliver a Red Hot Summer”. more >
Tuesday 5th August 2008
EA GAMES DRIVE SALES WITH EYE
Out-of-Home (OOH) media operator, EYE, today announced that EA Games, the world’s leading independent developer and publisher of interactive entertainment software will utilise EYE’s brand experience zone at Manchester Airport’s Terminal 1 to target families during the busy summer holiday period. more >
Tuesday 22nd July 2008
EYE INVESTS IN WESTFIELD SOUTHCENTER
EYE, Out-of-Home media specialists, are more than doubling their Eyelite units in the Westfield Southcenter mall in Seattle, Washington. EYE’s additional investment in inventory at Southcenter comes amidst the mall’s $240 million redevelopment project. more >
Friday 18th July 2008
TUNE IN ON JULY 22 FOR EYE'S TV PREMIERE
Tune in on Tuesday, July 22 at 10pm ET for EYE's North American Television debut on Lifetime's "How to Look Good Naked". more >
Monday 7th July 2008
EYE AND UNWTO STAND FIRM ON THE TOURISM FRONT
Out-of-Home media operator EYE remain positive about airport advertising spending as supported by the recent release of the United Nations World Tourism Organization (UNWTO) global tourism 2008 results, which indicate that international tourism remains strong, despite the initial cautiousness which was anticipated earlier in the year. more >
Monday 7th July 2008
WORLD’S LARGEST OBSERVATION WHEEL EYES CHANGI
The world’s largest observation wheel – the Singapore Flyer has launched its inaugural campaign with EYE spanning across the main terminals of Singapore Changi Airport. more >
Wednesday 25th June 2008
MORE NEW ADVERTISERS EYE DIGITAL MEDIA AT CHANGI
EYE welcomed first timer global brands - Elizabeth Arden, hospitality chain Meritus Hotel and financial organisation United Overseas Bank (UOB) to EYE’s digital portfolio at Singapore Changi Airport. more >
Thursday 19th June 2008
BARCLAYS COMMERCIAL BANK COMMITS TO MANCHESTER
EUROPE: Barclays Commercial Bank this week announced its long term commitment to Manchester Airport via leading airport media innovator EYE. more >
Monday 16th June 2008
EYE’s INNOVATION RECLAIMS SYDNEY'S T2 TERMINAL
Out-of-Home operator EYE, reaffirm their robust position as the market leader in airport advertising across Australia and New Zealand, through the successful bid to retain the advertising rights to Sydney Airport’s T2 Domestic Terminal. more >
Monday 16th June 2008
EYE LEADS DIGITAL MALL MEDIA
EYE, Out-of-Home media operator, has expanded the reach of its leading Digital Mall Media network in Australia. The network now boasts over 115 Landscape Digital displays at Australia’s leading shopping centres across all five major metropolitan markets. more >
Friday 23rd May 2008
EYE PROJECTS BIG THINGS FOR BUSINESS TRAVELLERS
In an Australian first, EYE employs a new interactive media engaging with business travellers in Sydney, Melbourne and Brisbane domestic airports. more >
Wednesday 21st May 2008
MASTERCARD USE DIGITAL TO TARGET CHAMPIONS LEAGUE
EUROPE - MasterCard use Digital advertising at Manchester Airport to target over 7000 Champions League football fans travelling to Moscow today more >
Monday 12th May 2008
EYE ACCELERATES INTO THE CBD WITH ALFA ROMEO
EYE in partnership with Westfield have developed two unique landmark billboards in the Sydney CBD as part of Australia’s busiest and most cosmopolitan shopping precinct. more >
Thursday 8th May 2008
MILLWARD BROWN STUDY SHOWS 41 PERCENT AD RECALL
NEW YORK – Eye North America is pleased to announce additional data from its proprietary research study (Verifeye), conducted in partnership with Millward Brown. As found by the study, 41 percent of Shoppers were able to recall a specific ad from average weight campaigns. more >
Tuesday 22nd April 2008
APPLE™ LAUNCHES FIRST CONCEPT STORE AT CHANGI T3
Global brand, AppleTM launched its first fully fledged airport concept store using EYE’s South Piersite Lightbox at Terminal 3 of Singapore Changi Airport to promote the launch. more >
Wednesday 9th April 2008
EYE TO SPONSOR THE TAB POOLSIDE PREMIERE PARTY
NEW YORK – Eye North America is proud to sponsor the TAB Conference Poolside Premiere Party. The Poolside Premiere Party on Sunday, April 13, serves as the kickoff to the TAB EYES ON Out-of-Home Media Conference and Marketing Expo taking place in Boca Raton, Florida April 13-15, 2008. more >
Monday 7th April 2008
EYE IS FIRST US MALL MEDIA TO RELEASE POP SYSTEM
NEW YORK – Eye North America is thrilled to announce its new web-based Proof-of-Performance system, Eye Proof, powered by BMS.net.
Eye Proof enables EYE to deliver total accountability for clients’ advertising campaigns, making it simple for agencies and advertisers to track the progress of their campaigns with EYE. more >
Thursday 13th March 2008
GUCCI LAUNCHES FIRST CAMPAIGN WITH EYE AT CHANGI
Global luxury fashion brand Gucci has joined EYE for the first time to launch its
Gucci by Gucci fragrance with an extensive advertising campaign spanning
Terminals 1, 2 and 3 at Singapore Changi Airport. more >
Wednesday 12th March 2008
EYE PROPRIETARY STUDY WITH MILLWARD BROWN SHOWS 91
NEW YORK – EYE North America has released the initial results of its proprietary research study, conducted in partnership with Millward Brown. According to the study, 91% of shoppers see EYE ads in malls. more >
Saturday 2nd February 2008
RENOWNED PROPERTY DEVELOPERS ADVERTISE WITH EYE
China New Town Development and Far East Organisation are both EYE’s inaugural property advertisers to build their brands at Singapore Changi Airport Terminal 2 (T2) more >
Thursday 17th January 2008
WRIGHT FERGUSON APPOINTED VICE PRESIDENT OF SALES
NEW YORK – EYE North America has named Wright Ferguson, Jr its new Vice President of Sales, based in the New York City office. Effective January 3, Mr Ferguson is now responsible for the sales operations for EYE North America. EYE operates national sales offices in New York, Los Angeles, Chicago and Atlanta with a regional office in Austin, TX. more >
Thursday 10th January 2008
EYE OFFER MORE ADVERTISING OPPORTUNITIES WITH T3
EYE is proud to offer new advertising opportunities at the much anticipated terminal – Singapore Changi Airport’s Terminal 3 (T3) which officially opened yesterday, January 9, 2008. more >
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