LONDON – Leading airport media specialist, EYE, is pleased to announce that Coca-Cola is introducing the start of the holiday season with a powerful new campaign at Belfast International Airport as part of an integrated Out-of-Home, TV, radio, on-pack and POS campaign.

Coca-Cola will welcome passengers arriving at Belfast International Airport and remind them that Christmas is just around the corner with its iconic “Gift of Giving” creative which feature the famous illustrations of Santa Claus. Coca-Cola’s campaign will dominate the Arrivals hall at the airport using eye-catching
traditional formats and digital displays, amplified with exciting new bespoke executions.

Standard formats used include EYE’s 6-sheet, Digital Eyelite and Baggage Reclaim networks and an exterior 48-sheet immediately opposite the airport exit. Opportunities created especially for Coca-Cola’s campaign include bespoke wall wraps, branded pillars and branded exit doors.

Results from EYE’s Eye Tracking study shows that advertisements along the passengers’ arrivals journey through the airport catches their attention as they look out for directions to the Baggage Reclaim area and to the exit. With few other distractions in this area, passengers will often spend several minutes in this area engaging with the media as they wait for their luggage.

Nora Torpey, Coca Cola Brand Manager, commented, “For many people, Coca-Cola’s advertising heralds the arrival of Christmas. We are delighted to have a presence in a location where the spirit of Christmas really comes to life. Seeing families, friends and loved ones reunite it one of the most special aspects of the holiday season and reminds us what's really important.”

Inigo Melis, Head of Agency Sales, EYE UK commented, “Airport media has evolved. This is a very exciting campaign underlining the flexibility of airport advertising. Core networks and standard formats provide base coverage, whilst a series of bespoke executions and our new Digital Eyelite Network add impact, intrigue and engagement. We’ve systematically addressed historical objections and preconceptions – today’s airports are a very different and exciting media environment. Brands can express themselves in airports like never before.”

Coca-Cola’s campaign was planned by Maxine Hands, Media Account Director at Universal McCann, Dublin. Coca-Cola’s airport advertising campaign was planned and bought by Cathy McCloskey at Kinetic Northern Ireland.

< back