Eye Shop

Eye Shop is an advertising medium designed to reach an audience of Shoppers inspired to spend. Eye Shop offers targeted advertising formats designed to intercept consumers in high traffic areas along the path to purchase just moments before their buying decision.

Eye Shop’s advertising media consists primarily of Portrait/Landscape Static and digital displays. With sites strategically located near entrances, department stores, supermarkets, escalators, car parks and major corridors where traffic flow is high. Advertising campaigns can be integrated with a mix of ambient, experiential and innovative solutions within the shopping centre environment.

As pioneers of a proven digital network Eye Shop delivers two digital formats - Portrait Digital and Landscape Digital. Eye Shop's high-quality media platform is dynamic in nature, and animation providing high cut-through for advertisers. Digital brings brands and creative to life and caters for multiple creative executions such as day parting and flexible in-centre creative placement.

Eye Shop’s insights deliver accountability and effectiveness of the shopping centre environment. With significant investment into industry, syndicated and proprietary research in Australia, recent research and insight areas cover;
• EYE’s involvement in MOVE audience measurement
• Environment studies for consumers behaviour
• Eye Shop Ad Tracker – 138 case studies across 26 waves of research
• Ongoing campaign and format effectiveness studies

What's new

EYE INCREASES ITS DOMINATION OF SHOPPING CENTRE MEDIA

Eye Shop’s acquisition of advertising formats across Westfield Car Parks nationally strengthens their already strong retail offering. Providing a more integrated path to purchase approach to buying and planning retail media across Australia’s destination shopping centres. The integration provides;

• Simplified buying and planning for retail media
• Access to new formats and innovation
• Total Westfield coverage - inside the centre and the carpark
  

EYE LEADS WITH INNOVATION AND LANDSCAPE DIGITAL

EYE invests in the launch of new high-impact Large Format Landscape Digital sites. The new sites are four times larger than the existing landscape sites and are the same scale as roadside supersites, offering advertisers a seamless communication from roadside to inside shopping centres.

The roll out of the large units will be part of a substantial upgrade of its existing network of 130 units, which will see all units increase in size.