http://www.eyecorp.com.au/feeds.xmlSingle branded multi-format Out-of-Home media supplierhttp://www.eyecorp.com.au/index.asp?c=0&p=0&id=9&t=13&n=510At Eye, we believe there’s a gap in understanding of how consumers respond to Out of Home advertising. Industry measures of exposure are important but they only tell part of the story, so we have used pioneering neuro science techniques to take a look inside consumers’ minds and measure their emotional responses to Out of Home advertising.http://www.eyecorp.com.au/index.asp?c=0&p=0&id=9&t=13&n=509SYDNEY – Last night, Out-of-Home media operator EYE, invited its most-valued clients to Ritson on Retail as part of Mercedes-Benz Fashion Week Australia, where Associate Professor of Marketing and leading international brand expert, Mark Ritson, shared some home truths about the Australian retail industry.http://www.eyecorp.com.au/index.asp?c=0&p=0&id=9&t=13&n=508NEW YORK – For the first time ever, leading mall media provider, EYE (@EYE_OutofHome), has partnered with Cosmopolitan, the world’s largest-selling young woman’s magazine, for a Spring Fashion campaign in top malls across the US this April.http://www.eyecorp.com.au/index.asp?c=0&p=0&id=9&t=13&n=507SYDNEY – At EYE, we are pleased to announce the appointment of Niccii Kugler (née Hare) to lead EYE Invent, a new strategic solutions offering. Niccii joins from Westfield where she was most recently NSW Agency Sales Manager for their Brand Space division. Prior to that, she has worked at APN Outdoor and OMD in Australia.http://www.eyecorp.com.au/index.asp?c=0&p=0&id=9&t=13&n=506SYDNEY – EYE has announced the appointment of Bruce Mundell to the National Sales team as Trading Director, effective immediately.http://www.eyecorp.com.au/index.asp?c=0&p=0&id=9&t=13&n=505NEW YORK – Leading mall media provider, EYE USA (@EYE_OutofHome), has announced four new sales executives as part of the National Sales team. Brian Bullen, Danielle Nelson and Doug O’Day have been appointed the roles of National Sales Executives and Shaun McKenna as National Sales Director, Mobile.http://www.eyecorp.com.au/index.asp?c=0&p=0&id=9&t=13&n=504SYDNEY – Out-of-Home media operator EYE, a Ten Network Holdings Company, has increased their Sales Team to incorporate a new National Sales Operations Manager, Belinda Harper and a Victorian Sales Director, Peter Whitehead.http://www.eyecorp.com.au/index.asp?c=0&p=0&id=9&t=13&n=503NEW YORK – Leading Out-of-Home mall media specialist, EYE (@EYE_OutofHome) and Ace Marketing & Promotions, Inc. (OTC.BB: AMKT) announced today the expansion of their Location-Based Mobile Marketing Network, (Mobiquity Networks) to an additional eight Macerich properties (NYSE:MAC) bringing the total network to 75 malls across the US, including 25 Macerich malls. The new locations include malls in California, Texas and Washington.http://www.eyecorp.com.au/index.asp?c=0&p=0&id=9&t=13&n=502SYDNEY - McDonald’s are the first advertiser to take advantage of day part messaging with Out-of-Home operator, EYE. The two week campaign ran across EYE’s digital network in premium NSW shopping centres. The content of each of the three advertisements was sensitive to time of day in order to reach optimal target audiences.http://www.eyecorp.com.au/index.asp?c=0&p=0&id=9&t=13&n=501SYDNEY - Out-of-Home media operator EYE, a TEN Network Holdings Company, today announced the next phase of its transformation of airport media through the complete reinvention of the advertising media offering for Brisbane Airport.